Article Sidebar

PDF (Tiếng Việt)
Published: 2023-06-20
Abstract Views: 365
Views PDF (Tiếng Việt): 289
DOI: https://doi.org/10.52852/tcncyh.v167i6.1649
Issue
Vol. 167 No. 6 (2023)
Section
Các bài báo
How to Cite
Bình, N. T., Anh, N. V., Trinh, T. Đức, Hương, T. H., & Ngọc, V. T. N. (2023). 32. Social media as a communication tool for dentists in oral health care. Journal of Medical Research, 167(6), 273-282. https://doi.org/10.52852/tcncyh.v167i6.1649

32. Social media as a communication tool for dentists in oral health care

Nguyen Thanh Binh, Nguyen Viet Anh, Tran Duc Trinh, Trinh Hong Huong, Vo Truong Nhu Ngọc

Main Article Content

Abstract

A cross-sectional study was conducted on 166 practicing dentists from May 2022 to September 20222. The results showed that 100% of doctors participating in this study had social media accounts, of which 98.8% dentists interacted with customers via Facebook (73.2) and Zalo (55.5%). The prevalence of dentists sharing knowledge about oral health care through social networks was 88.5%; 80.1% of dentist provided online consultation via social networks. In addition, 65.1% of dentists had posted clinical pictures before and after treatment on social media and most dentists considered social networks to be effective for reaching and attracting new customers.

Article Details

Keywords

Social media, dental health

References

1. Parmar N, Dong L, Eisingerich ABJJomIr. Connecting with your dentist on facebook: patients’ and dentists’ attitudes towards social media usage in dentistry. Journal of medical Internet research. 2018; 20(6):e10109.
2. Chérrez-Ojeda I, Vera C, Vanegas E, et al. The use of information and communication technologies in Latin American dentists: a cross-sectional study from Ecuador. BMC oral health. 2020; 20:1-9.
3. Brown J, Ryan C, Harris AJJomIr. How doctors view and use social media: a national survey. Journal of medical Internet research. 2014; 16(12): e3589.
4. Schulz-Weidner N, Schlenz MA, Krämer N, et al. Impact and Perspectives of Pediatric Dental Care during the COVID-19 Pandemic Regarding Unvaccinated Children: A Cross-Sectional Survey. International journal of environmental research public health. 2021; 18(22): 12117.
5. Fux-Noy A, Mattar L, Shmueli A, et al. Oral Health Care Delivery for Children During COVID-19 Pandemic-A Retrospective Study. Frontiers in Public Health. 2021; 9: 504.
6. Sugawara Y, Narimatsu H, Tsuya A, et al. Medical institutions and Twitter: a novel tool for public communication in Japan. JMIR public health and surveillance. 2016; 2(1): e4831.
7. Eisingerich AB, Chun HH, Liu Y, et al. Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth. Journal of Consumer Psychology. 2015; 25(1): 120-128.
8. Alalawi A, Aljuaid H, Natto ZSJPp, et al. The effect of social media on the choice of dental patients: a cross-sectional study in the city of Jeddah, Saudi Arabia. Patient preference and adherence. 2019; 13: 1685.
9. Al-Khalifa KS, Al-Swuailem AS, AlSheikh R, et al. The use of social media for professional purposes among dentists in Saudi Arabia. BMC Oral Health. 2021; 21(1): 1-8.